Templates that do not fit
Off-the-shelf platforms force your offers, catalogue or membership into someone else's shape.
E-commerce & Retail
Retail apps and storefronts built around your customers.
Custom storefronts, member card and offers apps, and the order and stock tools behind them, for brands that have outgrown templates.
The problem
What gets in the way today.
Slow on mobile
Most shoppers arrive on a phone, and every extra second loses some of them.
Orders in several places
Stock, orders and customers split across tools leads to overselling and manual fixes.
Stock that does not match
Selling across several channels means stock counts drift and orders oversell.
Slow, clunky checkout
Every extra step in checkout costs sales, especially on mobile.
Returns that cost too much
Returns are handled by email and spreadsheets, so refunds are slow and stock goes missing.
What we build
E-commerce & Retail software we can build for you.
Custom storefronts
Fast catalogues, search and checkout designed around how your customers buy.
Member card and offers apps
Digital membership cards, partner offers and redemptions on a phone.
Order and stock management
One place for orders, stock and returns, across channels.
Integrations
Payments, delivery, accounting and marketing tools connected properly.
B2B and trade ordering
Customer-specific prices, quick reorder and invoices for trade buyers.
Returns and refunds
Self-service returns with clear status for customers and staff.
Search and recommendations
Fast product search and suggestions based on what customers browse.
Customer service tools
Order lookup, notes and refunds in one screen for your support team.
Solutions
Where most e-commerce & retail projects start.
Three common starting points. Most products grow to include more than one, and every scope is shaped around your needs.
Storefront and app
- Fast, mobile-first pages
- Simple checkout
- Accounts and order history
- Search and filters
Order and stock back office
- Orders from every channel
- Stock and returns
- Customer service tools
- Reports and exports
Trade ordering portal
- Customer-specific prices
- Quick reorder
- Invoices and credit terms
- Bulk ordering
How we work
What we take care of in e-commerce & retail.
Every sector has its own rules and habits. These are the things we plan for from the first workshop, so they do not turn into surprises before launch.
Technology that suits this work
- React and Next.js
- Node.js
- React Native
- Stripe or your payment provider
- PostgreSQL or MongoDB
Speed first
Pages built to load quickly on mobile networks, because speed sells.
Secure payments
We use established payment providers so card details never touch your servers.
Easy to run
Admin screens your team can use without a developer for everyday changes.
Ready for peaks
Hosting that scales for launches, sales and seasonal traffic.
What changes
What good software gives your team.
Fewer oversells
Stock stays in sync across channels.
Smoother checkout
Fewer steps on every device.
Less copying
Orders flow to warehouse and accounts.
Repeat customers
Accounts, reminders and offers bring people back.
Clear numbers
See sales, stock and returns in one view.
Room to grow
Add channels and markets without rebuilding.
Trends
Where e-commerce & retail is heading.
- 01
Mobile-first shopping
Most browsing now happens on phones, so speed and simple checkout matter more than ever.
- 02
Personalisation
Stores use purchase history and AI to show more relevant products and search results.
- 03
Headless commerce
Brands separate the storefront from the back office so each can change on its own.
- 04
Social and marketplace selling
Products are sold across social platforms and marketplaces, which all need to stay in sync.
Why CrowdApps
How we work with e-commerce & retail teams.
Scope agreed in writing
Before any work starts you get a written scope, timeline and price, so everyone knows what is being built.
Working software every week
Weekly demos of real, working features. You see progress and can change direction early.
You own the code and IP
Everything we build is yours: source code, designs and accounts, handed over in full.
NDA before we see your idea
We sign an NDA before you share details, and the same senior team stays with you from start to finish.
Our process
From first call to launch and beyond.
- 1
Intro call
A short call about what you need, who will use it and what is in the way today.
- 2
Written scope
Features, timeline and price in writing, with an NDA signed first if you need one.
- 3
Design
Clickable screens you can test with real users before we build.
- 4
Build and weekly demos
Working software every week, so you can steer as it takes shape.
- 5
Test and launch
Testing on real devices, then release to the web or the app stores.
- 6
Support and grow
Monitoring, fixes and new features in planned releases.
Our experience
We have built storefronts and member card and offers apps for retail and membership businesses. We are happy to talk you through it on a call.
Ask us about this work →Questions
Asked by e-commerce & retail teams.
Should we use Shopify or build custom?
If a platform fits your products and process, use it. We build custom when offers, membership, catalogue rules or integrations go beyond what a platform does well.
Can you build a membership or loyalty app?
Yes. Digital member cards, partner offers and redemption tracking are things we have built.
Do you build on Shopify or custom?
Both. We recommend a platform where it fits and build custom when your rules, pricing or integrations need it. We explain the trade-offs in the scope.
Can you connect our marketplace and warehouse tools?
If they offer APIs or data feeds, usually yes. We check each one during scoping.
How much does a project like this cost?
It depends on scope: the number of user types, features, integrations and platforms. After a short call we send a written scope with a fixed price or a monthly team cost, so you can decide before anything starts. You can also get a first range from our project estimator.
How long does it take to launch?
A focused first version usually takes a few months, and smaller tools can be faster. We agree the timeline in the written scope and show working software every week, so you can see it taking shape.
Who owns the code?
You do. The source code, designs, documentation and app store or cloud accounts are yours, and we hand everything over in full.
Do you support the product after launch?
Yes. We offer ongoing support, monitoring and updates, and we can keep adding features in planned releases. You can also take the code to your own team at any time.
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Tell us about your project.
Share your requirements with our team. We'll review your enquiry and get in touch to discuss the next steps.