Long, confusing forms
Customers give up on quote forms that ask too much, too early.
Insurance
Insurance journeys customers actually finish.
Quote and buy journeys, policy and claims portals, and broker tools, with AI to help sort and read documents while people make the decisions.
The problem
What gets in the way today.
Claims by phone and email
Status lives in inboxes, so every update means another call.
Documents everywhere
Policies, photos and reports are hard to find when a claim needs them.
Renewals that slip
Renewal reminders are manual, so customers lapse or switch.
Brokers kept waiting
Brokers and agents wait on email for quotes and documents.
Old core systems
Legacy policy systems are hard to change and hard to connect to.
What we build
Insurance software we can build for you.
Quote and buy journeys
Short, clear steps that save progress and explain the price.
Policy portals
Customers see cover, documents and renewals, and make simple changes themselves.
Claims tools
Report a claim, upload photos and follow progress, with staff tools behind it.
AI-assisted document handling
Sort, summarise and pull details from claim documents, with a person approving decisions.
Customer service assistant
An AI assistant that answers common policy questions and passes the rest to staff, with consent and data controls.
Broker and agent portals
Quotes, policies and commissions for partners in one place.
Payments and instalments
Online payments, instalments and payment reminders through a trusted provider.
Renewal and reminder flows
Automatic reminders and simple renewals for customers.
Solutions
Where most insurance projects start.
Three common starting points. Most products grow to include more than one, and every scope is shaped around your needs.
Quote, buy and claim app
- Online quotes
- Policy documents
- Claim reporting with photos
- Status updates
Claims handling dashboard
- Claim queues and owners
- Evidence and notes
- Customer messages
- Reports
Broker portal
- Quotes and policies
- Client records
- Documents
- Commission views
How we work
What we take care of in insurance.
Every sector has its own rules and habits. These are the things we plan for from the first workshop, so they do not turn into surprises before launch.
Technology that suits this work
- React and Next.js
- Node.js
- PostgreSQL
- OpenAI, Claude or Gemini APIs
- Secure document storage on AWS
People stay in charge
AI helps read and route documents; claim decisions stay with your team.
Security and access
Role-based access for customers, brokers and staff, with audit logs.
Integrations
Connections to your rating, policy admin or CRM systems where they offer an API.
Plain language
Clear wording about cover and next steps, because confusion costs trust.
What changes
What good software gives your team.
Quotes in minutes
Customers get a price online.
Faster claims
Evidence arrives complete and on time.
Fewer status calls
Customers see updates themselves.
Happier brokers
Partners self-serve.
Better records
Documents in one secure place.
Modern front, existing core
New tools connect to old systems.
Trends
Where insurance is heading.
- 01
Digital claims
Customers expect to report and track claims on their phones.
- 02
AI in claims triage
AI helps sort and route claims, with handlers making the decisions.
- 03
Usage-based cover
Data from devices and apps is shaping new kinds of policies.
- 04
Embedded insurance
Cover is sold at the moment of purchase inside other products.
Why CrowdApps
How we work with insurance teams.
Scope agreed in writing
Before any work starts you get a written scope, timeline and price, so everyone knows what is being built.
Working software every week
Weekly demos of real, working features. You see progress and can change direction early.
You own the code and IP
Everything we build is yours: source code, designs and accounts, handed over in full.
NDA before we see your idea
We sign an NDA before you share details, and the same senior team stays with you from start to finish.
Our process
From first call to launch and beyond.
- 1
Intro call
A short call about what you need, who will use it and what is in the way today.
- 2
Written scope
Features, timeline and price in writing, with an NDA signed first if you need one.
- 3
Design
Clickable screens you can test with real users before we build.
- 4
Build and weekly demos
Working software every week, so you can steer as it takes shape.
- 5
Test and launch
Testing on real devices, then release to the web or the app stores.
- 6
Support and grow
Monitoring, fixes and new features in planned releases.
How our work carries over
Portals with secure documents, step-by-step forms and AI-assisted document handling are things we build across our other projects, and we are happy to talk you through how they apply.
Talk to us about your project →Questions
Asked by insurance teams.
Will AI decide claims?
No. We use AI to sort, summarise and extract details. Decisions stay with your team.
Can you connect to our policy admin system?
Where it offers an API or data export, yes. We check that early, before we plan features around it.
Can you connect to our policy administration system?
If it has an API or data export, usually yes. If not, we can design a safe way to exchange data. We check this during scoping.
Can customers upload photos and documents safely?
Yes. Uploads are checked, stored securely and only visible to the people handling the claim.
How much does a project like this cost?
It depends on scope: the number of user types, features, integrations and platforms. After a short call we send a written scope with a fixed price or a monthly team cost, so you can decide before anything starts. You can also get a first range from our project estimator.
How long does it take to launch?
A focused first version usually takes a few months, and smaller tools can be faster. We agree the timeline in the written scope and show working software every week, so you can see it taking shape.
Who owns the code?
You do. The source code, designs, documentation and app store or cloud accounts are yours, and we hand everything over in full.
Do you support the product after launch?
Yes. We offer ongoing support, monitoring and updates, and we can keep adding features in planned releases. You can also take the code to your own team at any time.
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Tell us about your project.
Share your requirements with our team. We'll review your enquiry and get in touch to discuss the next steps.